If you've brainstormed successfully, you should have a large amount of ideas in front of you. Choosing one to work on could be a major hurdle. Use the following filter below to help find the most promising (and perhaps the most profitable) idea.
1. Artitic Impulse
This is your gut feeling as a designer and the first filter for your idea.
"Does this game idea feel right?"
2. Demographics
This is about whether your game idea is right for your intended audience.
"Will the intended audience enjoy this game?"
3. Experience
Think about everything you know about creating a good experience, including interest curve, game balancing, aesthetics, etc.
"Is this a well-designed game?"
4. Innovation
Think about what is "new" or novel about your game.
"Is this game novel enough?"
5. Business and Marketing
Think about everything that does into making a profitable game.
"Will this game sell?"
6. Engineering
"Is it technically possible to build this game?"
7. Social/Community
Think about the social aspect of your game.
"Does this game idea meet our social and community goals?"
8. Playtesting
Build an abstract prototype of your game and test it.
"Do the playtesters enjoy the game enough?"
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